Y’all I have officially been invited to and registered for LTKCon 2022 so I am pumped to bring you the details I have and hopefully answer your hottest questions. The conference kicks off in Dallas one week from today – here are the deets.
What is LTK?
LTK is Like To Know It – a shopping app that connects Influencers with brands to give users an easy way to shop their favorite Influencers’ looks. I often find myself telling people that LTK is like Pinterest, but everything is linked. If you want to read more about what LTK is – you can check out my blog post here.
What is LTK Con?
LTKCon is the exclusive and invite-only conference that LTK puts on for their the top top influencers on the platform. Think of the most bougie event you’ve ever attended, and multiply that by 10. It is every Instagrammer’s dream – the backdrops, the lighting, the parties, the events, the swag, everything has been curated to be Insta ready and sure to spark the interest of any invitee’s following.
The History of LTK Con
This year marks the 10th #LTKCON, formerly #RSTHECON. The last time the conference was in person in 2019. In 2020 TLK opted to have the conference completely virtual and invited all LTK influencers to attend. Here are exclusive insights that LTK published following the virtual conference.
In 2021 there was talk of the conference happening but ultimately LTK scrapped the idea and no conference, in person or virtual happened in 2021. In early 2021 I was sent a save the date for the 2022 conference, the conference was scheduled for mid-April, the same time it has happened in years prior. The dates have shifted and the 2022 conference is now on the books for end of September.
Who Attends #LTKCON?
#LTKCON is by invite only. You will probably see influencers posting in stories and on their feeds as well as sending emails to their followers as they receive invites.
According to LTK, only about 300 LTK influencers are invited to the conference. And according to my most recent call with my LTK Rep, there are 250,000 influencers on the the platform. Which means you need to be the best of the best to secure an invite. You need to be playing on the same level in some capacity as Almost Ready Blog, Living My Best Style, Laura Beverlin and The Sister Studio to get invited to this conference, since these massive bloggers will all for sure have secured their invite of the 300 available.
How did I Get Invited to LTK Con?
LTK invites are sent out based on LTK sales generated and growth potential LTK sees in the influencer. For me, I believe it was my consistent sales and follower growth that secured my invite. I joined the platform about 5 years ago and have been growing steadily since.
In 2020, when I became a full-time influencer, my top goal was to get invited to the conference. I worked closely with my rep and read all of the blog posts I could find to make sure I was invited. I attended the LTK webinars, did my research, put in the time and I now have 150,000 followers on LTK and drive consistent sales. And I believe LTK took notice.
LTK Con 2022
Since this is my first LTK Conference and I have only read blog posts and have seen photos of LTK Con’s past, I can’t wait to attend and report back to y’all! Be sure you are following me on Instagram and LTK and are subscribed to my emails here to hear all about the conference in real time!
What Other Influencers Have Said about LTK Con
- @cutenlittle: https://cuteandlittle.com/rewardstyle-conference-what-i-learned-is-it-worth-it/
- @sandyalamode: https://www.sandyalamode.com/2019/04/11/rewardstyle-conference-2019-recap-what-i-wore/
- @somewherelately: https://www.somewherelately.com/2019/04/answering-your-questions-about-rsthecon/
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